An Online MBA in Marketing is one of the most sought-after specializations among business aspirants. It is designed for students and working professionals aiming to build a career in the marketing domain. This 2-year postgraduate degree equips learners with marketing strategy, branding, sales, consumer behavior, and digital marketing tools essential for modern businesses. The online format offers flexibility, career growth, and industry-oriented skills.
- Online MBA in Marketing Overview
- Why Choosing Online MBA in Marketing is Beneficial?
- Top Colleges for Online MBA in Marketing
- Online MBA in Marketing – Eligibility Criteria
- Online MBA in Marketing – Application Process
- Online MBA in Marketing – Fee Structure
- Online MBA in Marketing – Job Profiles
- Online MBA in Marketing – Top Recruiting Companies
- Online MBA in Marketing – Related FAQs
Online MBA in Marketing Overview
Online MBA in Marketing is a 2-year postgraduate degree designed for fresh graduates and professionals aiming to master marketing strategies in a digital-first economy. Delivered 100% online, this program offers skills in branding, market research, SEO, advertising, consumer behavior, and marketing analytics. With top accreditations (UGC-DEB/AICTE), it prepares learners for leadership roles in digital marketing, brand management, and sales strategy.
| Parameter | Details |
|---|---|
| Course Name | Master of Business Administration (MBA) in Marketing – Online Mode |
| Course Duration | 2 Years (4 Semesters) OR 1 Year (Executive MBA) |
| Approvals | Approved by AICTE and UGC-DEB |
| Average Fee | ₹1,50,000 to ₹2,99,000 (Varies by university and curriculum) |
| Eligibility Criteria | Graduation with 40–50% marks; Experience preferred for Executive MBA |
| Mode of Learning | 100% Online, with LMS, recorded + live classes |
| Core Topics Covered | Digital Marketing, SEO, Branding, CRM, Social Media Strategy |
| Top Universities | Amity Online, NMIMS Global, Manipal Online, Jain Online, DY Patil, LPU |
| Application Deadline | 31 July 2025 (for July 2025 academic session) |
Why Choosing Online MBA in Marketing is Beneficial?
An Online MBA in Marketing enables professionals and students to upskill while managing their daily commitments. The program integrates case studies, real-time projects, and marketing simulations to prepare graduates for leadership roles in marketing and advertising. Learners gain expertise in SEO, social media, content marketing, CRM, branding, and market analytics. It opens doors to global marketing careers, consultancy, and entrepreneurial ventures.
- AI-powered LMS with flexible schedules
- Dual specialization options (e.g., Marketing + HR or Analytics)
- Industry-relevant capstone projects
- Placement and internship support from universities
Top Colleges for Online MBA in Marketing
India hosts several top-tier institutions that offer Online MBA in Marketing programs tailored to modern industry needs. These colleges provide UGC-DEB-approved, AI-integrated curriculums with flexible learning, expert mentorship, and placement support to help students excel in dynamic marketing roles across sectors.
| University Name | Total Fee (INR) | Highlights | Website |
|---|---|---|---|
| Amity University Online | ₹2,55,000 | AI-driven LMS, global recognition, dual spec. | www.amityonline.com |
| NMIMS Global | ₹2,10,000 | Industry-focused modules, placement support | online.nmims.edu |
| Jain University Online | ₹1,60,000 | Practical learning, branding projects | www.onlinejain.com |
| Manipal Online University | ₹1,75,000 | Real-world simulations, live classes | www.onlinemanipal.com |
| LPU Online | ₹1,50,000 | UGC-approved, marketing analytics, CRM | www.lpuonline.com |
| DY Patil Online | ₹1,69,200 | Interactive content, digital tools training | www.dypatiluniversityonline.com |
Online MBA in Marketing – Eligibility Criteria
Online MBA in Marketing programs in India have simple yet important eligibility criteria. Candidates must possess a bachelor’s degree with minimum qualifying marks. Work experience is not mandatory, making it accessible to freshers too, but professionals with experience may get preference in Executive MBA tracks.
- Educational Qualification: Graduation in any stream from a recognized university
- Minimum Marks: 40% to 50% (varies by university)
- Work Experience: Not mandatory, but preferred for executive tracks
- Additional Requirements: Some universities may ask for SOP or an interview
- Educational Qualification: Graduation in any stream from a recognized university
- Minimum Marks: 40% to 50% (varies by university)
- Work Experience: Not mandatory, but preferred for executive tracks
- Additional Requirements: Some universities may ask for SOP or an interview
Online MBA in Marketing – Application Process
- Visit the university’s official admission portal
- Register and verify your email/mobile
- Fill out the application form and upload documents (marksheets, ID, photo)
- Pay the registration/application fee
- Await approval or telephonic/video screening (if applicable)
- Pay the first installment to confirm admission
Online MBA in Marketing – Fee Structure
The fee structure for Online MBA in Marketing programs varies across universities depending on brand reputation, curriculum quality, and added services like career support or international exposure. Most institutions offer flexible EMI options, semester-wise payments, and scholarship opportunities to make the program affordable for diverse student backgrounds.
| University | Total Fees (INR) | Installment Options | Scholarships |
|---|---|---|---|
| Amity University Online | ₹2,55,000 | Yes (EMI) | Merit/Corporate |
| NMIMS Global | ₹2,10,000 | Yes (Semester-wise) | Available |
| Jain Online | ₹1,60,000 | Per Semester | Yes |
| Manipal Online | ₹1,75,000 | Yes (EMI/Annual) | Yes |
| DY Patil Online | ₹1,69,200 | Semester-wise | Yes |
| LPU Online | ₹1,50,000 | Annual/EMI | Limited |
Online MBA in Marketing – Job Profiles
An Online MBA in Marketing opens the door to a range of high-growth career opportunities across digital, product, and brand management domains. Graduates are equipped to lead strategic campaigns, analyze market trends, drive product innovation, and scale marketing initiatives across sectors like IT, FMCG, e-commerce, and consulting.
Graduates of this program can take up various roles across digital, traditional, and global marketing spaces. Roles include:
| Job Role | Avg. Salary (INR) | Description |
|---|---|---|
| Marketing Manager | ₹6–12 LPA | Oversees campaigns, branding, lead generation |
| Digital Marketing Strategist | ₹6–11 LPA | Plans SEO, SEM, social media strategy |
| Product Manager | ₹10–15 LPA | Manages product lifecycle, GTM strategy |
| Brand Manager | ₹7–14 LPA | Positioning, brand awareness, market presence |
| Market Research Analyst | ₹5–9 LPA | Gathers insights, competitor analysis |
| Sales Head | ₹8–16 LPA | Drives sales strategy and team performance |
Online MBA in Marketing – Top Recruiting Companies
Top recruiters for Online MBA Marketing graduates range from multinational corporations to fast-growing startups. These companies look for candidates with strong branding, analytical, and communication skills. Graduates find opportunities in sectors like retail, IT, FMCG, media, and consulting—across roles such as brand strategist, product marketer, and business development head.
- Hindustan Unilever
- Amazon
- Reliance Retail
- Zomato
- Deloitte
- Tata Consultancy Services
- PepsiCo
- Ogilvy
- Flipkart
Online MBA in Marketing – Related FAQs
Q1. Is Online MBA in Marketing UGC-approved?
Yes, if pursued from a UGC-DEB-approved university, it’s valid and widely accepted.
Q2. Can I get a job after Online MBA in Marketing?
Yes. Many universities provide placement support and the degree is valued across industries.
Q3. Is digital marketing included in this course?
Absolutely. Most curriculums include modules like SEO, SEM, social media, content marketing, etc.
Q4. What is the typical ROI of Online MBA Marketing?
Graduates often recover their investment within 1–2 years due to increased salary and promotion prospects.
Q5. Can freshers apply for this program?
Yes, freshers with a graduation degree are eligible for standard Online MBA programs.
