Podcast Producer (News/Story)
Journalism & Mass Communication
Arts, Media & Entertainment
📈 Growing in India 🎓 Arts, Commerce Remote Min 3 years after Class 12
Entry level
₹2L
0 – 3 years
Mid level
₹8L
3 – 8 years
Senior level
₹20L+
8+ years
What is Podcast Producer (News/Story)?
A podcast producer creates and manages audio content — developing show concepts, booking guests, conducting or directing interviews, editing audio and distributing episodes across platforms like Spotify, Apple Podcasts and JioSaavn. India's podcast industry has grown from near-zero to 20+ crore listeners with strong growth in Hindi and regional language content. Podcast producers work for media companies, brands, independent creators and newsrooms. The intersection of journalism, storytelling and audio craft makes this a uniquely engaging media career.
Is this right for you?
For Arts students with strong journalistic instincts, genuine love for storytelling and an ear for compelling audio. Podcast production requires both creative and technical skills — you need to find interesting stories, draw out insights from guests and craft an audio experience that keeps listeners hooked. Curiosity, research ability and patience with audio editing software are the core requirements.
What you do daily
1
Research topics and prepare guest briefs and interview questions
2
Record and direct interview sessions
3
Edit audio for pacing, clarity and listener engagement
4
Write show notes, episode descriptions and social media content
5
Manage podcast distribution across platforms and track analytics
Career growth path
1
Podcast Assistant / Junior Producer (0-2 yrs, ₹2-4L): Research, editing support
2
Podcast Producer (3-5 yrs, ₹6-12L): Lead show production
3
Head of Audio / Senior Producer (6+ yrs, ₹14-28L): Programme strategy
Skills you need
Technical skills
Adobe AuditionAudacityGarageBandAudio EditingShow PlanningRSS Distribution
Soft skills
StorytellingCuriosityCommunicationResearch aptitudeAttention to detail
How to get here
Entrance exams
IIMC, ACJ entrance for journalism degrees
Top degrees
BA Journalism, MA Mass Communication, BA English + Audio production course
Minimum time
3 years after Class 12
Approx cost
₹3 Lakhs total
Honest assessment
Pros
✓Creative work with growing audience
✓Freelancing for brands and independent creators is very viable
✓Remote-friendly career
Cons
✗Starting pay is very low
✗Monetisation of Indian podcasts is still developing
✗Audio editing is time-intensive
India market context
Spotify India, JioSaavn and Audible India are major platform employers. The Hindu, HT Media and Indian Express have podcast production teams. Independent shows like The Seen and the Unseen and Puliyabaazi have proven that serious Indian podcasting can build audiences of millions. Brand podcast production is a growing freelance opportunity.
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