Marketing Management
Explore all specializations available under Marketing Management in Management.
7 specializations
6 Applied
1 Core
Specializations
All (7)
Applied (6)
Core (1)
Brand Management
Brand architecture, brand equity, consumer perception, and brand communication strategy.
Applied Digital Marketing
SEO, SEM, social media marketing, content marketing, email marketing, and marketing analytics.
Applied Market Research
Qualitative and quantitative research methods, consumer insights, and competitive intelligence.
Applied Product Marketing
Go-to-market strategy, product launch, feature positioning, and customer journey mapping.
Applied Retail Marketing
Retail merchandising, visual merchandising, category management, and in-store marketing.
Applied Sales & Sales Management
Sales strategy, key account management, salesforce management, and CRM systems.
Applied Consumer Behaviour
Psychological and sociological drivers of purchase decisions, motivation, and attitude.
Core