Advertising & Public Relations
Explore all specializations available under Advertising & Public Relations in Media.
4 specializations
4 Applied
Specializations
Advertising Copywriting & Strategy
Creative brief development, copywriting, campaign ideation, and advertising strategy.
Applied Event & Experiential Marketing
Brand activations, experiential campaigns, and integrated event-marketing.
Applied Media Planning & Buying
Media mix optimization, GRP calculations, audience targeting, and media buying.
Applied Public Relations & Corporate Affairs
PR strategy, press releases, media relations, and reputation management.
Applied